In Google Analytics each individual transaction is termed as a Hit. Or he can stay on your website, browse it and find what is required. A user can visit your website a single time and might go back. Simplified: In Google Analytics’ terms a customer is a user, visits to the shop are sessions, and what the customer does there are – transactions. In case he finds a desired item, he will take it and pay for it. If he does not get a particular item he may return. Also he can have one or many interactions with the shop owner. A customer can visit the shop for a single or multiple times. Interactions: Interactions are activities done by users during a session.Įxemplified: For a deeper understanding, consider an example of a customer who visits a shop.Sessions: It is the time period for which the user visits your website.Users: A user is one who visits your websites or mobile apps.The basic digital analytics model is comprised of three basic components: ![]() ![]() Digital Analytics tools such as Google Analytics use a simple data model to organize the collected and analyzed data.
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